Everybody should prototype! There is a lot of reasons why we prototype! It helps to: save time and money, refine our concept, understand our problems, understand our audience, get feedback quickly, get started quickly - and more iterations make a better product. In Experimentarium's development processes, it is essential for our exhibition's product, concept, interaction design, time and economy, that we go through a range of valid prototype sessions. All for the benefit of our audience and development- and production processes in general. It’s rare that any new idea can go straight from the brain and directly to the audience without user testing our narrative, design, interactive prototypes etc. A prototype could be an interactive sketch in card boards - or an almost finished part of an exhibit product. Prototyping often starts in a simple scale, moving forward and adding elements from previous testing in-house or with an audience. One of the primary goals is often to acknowledge that we sometimes forget that we can’t think of everything. That’s why we must learn to love failing….