Not just money: new forms of partnerships
Find this session's presentations here.
In a world slowly recovering from an economic crisis, sustainability of museums and science centres is a major concern. But sustainability is not just about money. It is vital that we become increasingly relevant to society. Similarly, companies that so far sponsored many of our activities without much involvement, are changing their models of social responsibility. Instead of just giving money for brand image, they prefer to be active contributors: by sharing their experiences and knowledge, partners are able to help to scale up projects assuring their own social relevance. Expectations towards the impact of their investment in social responsibility projects is often as great as those they have towards their own businesses.
In this new context, what new forms of strategic partnerships will meet the expectations of both science centres and their partners? During the session three examples that go beyond the simple bank transfer will be discussed.
Session speakers
Strategic Marketing and Partnerships Advisor
Filipa will present a scientific tourism programme that resulted from a collaboration between Ciência Viva and hundreds of partners (museums; science and cultural institutions, railway and airline companies, etc). In partnership with Vodafone Foundation, Ciência Viva developed an innovative digital platform to reach and challenge a wide audience as well as guarantee accessibility to the contents. Filipa will present the different ways these partners added value to this national programme.
Vincenzo will present a collaboration between Città della Scienza and the iOS Academy - set up by Apple and the University of Naples
Federico II - developing activities, projects and app in the Business
Innovation Center "Campania New Steel".
Fundação Vodafone Portugal
Fundação Vodafone was the main partner of the scientific tourism programme developed by Ciência Viva. Ana will present Vodafone’s experience and motivations to contribute in this project.
CSR & Sponsorship Manager
Samsung Electronics Poland
Blanka will bring Samsung’s perspective of their collaboration with Copernicus Science Centre.
Michał will present new educational zone built and developed at Copernicus Science Centre in collaboration with Samsung. The zone consists of six exhibits demonstrating quantum dot technology and its use in modern displays. Michał will outline the exhibition development process, reflecting on how the partnership between Copernicus and Samsung has evolved on the way.
