Are you spending long hours lovingly putting together your organisation's newsletter? Are you anxiously following its journey into your readers' mailboxes, hoping to dodge their spam folders and escape a tragic "delete without opening" fate? Are you trawling Facebook, LinkedIn, Twitter (etc) for new readers? Are you constantly on the hunt for authors and content providers? Then this session is for you: join your peers and exchange tips to boost reach and quality, whether you're writing for museum visitors, EU-project stakeholders or network members.

In a short introduction, each speaker will share what they’ve learnt about newsletters and the challenges they’re currently facing. In small groups, participants will then be invited to move between 3 thematic talking points and gather ideas on three specific questions.

Drawing from this evidence, our convenor and one of our speakers will deliver a polarised (and hopefully playful) wrap up, respectively listing the arguments for killing and cherishing newsletters. The audience will be invited to take part in a final vote: should we ditch newsletters as a thing of the past, or cultivate them as a powerful tool?