Outreach is a great way to reach new audiences - go to where the people are!
To stretch and challenge our boundaries, this session will first bring together three diverse examples of innovative work in this field: multi-strand approaches in disadvantaged and rural communities, engaging new audiences at metro stations, and involving cancer patients in research projects. We will hear briefly how this work overcomes challenges and barriers to engagement for particular sections of society, how partners were involved, and also share what research and evaluation tell us about impact and future opportunities. The session will then reverse and participants will work creatively through open discussion.
More about this session: In the session's second part, participants will first be challenged to identify new audiences that they do not currently engage with effectively (e.g. perhaps prisoners, elderly, mental health, in hospital patients, refugees) and then break into groups to discuss new ideas or approaches. The groups will then exchange their plans, reviewing, adding to the discussions, before summing up.