Teachers in primary and secondary schools are one of the science center’s most important target groups. In this session, Heureka (Finland), Tom Tits Experiment (Sweden), VilVite (Norway) and Continium – Discovery Center Kerkrad (Netherlands), will each present their own projects, focusing on understanding this valuable group of costumers in order to adapt marketing, activities and offers to align with the curriculum and teachers’ needs. Based on surveys and experience, combined with high customer involvement and the use of different marketing channels, these centres have experienced a closer customer relationship and higher support from teachers.