Having live animals and plants as an active part of your science centre brings many advantages, including: Nature can be a wonderful inspiration for technological innovations that can benefit people and the environment. Nature attracts an audience that otherwise would not visit science centres.The interest in animals stimulates media attention and there is usually room for passing on relevant scientific information. Nature enables you to reach more children and young people with scientific and technical information. Being active in environmental issues and conservation gives your science centre a good reputation and contributes to a better world.