Storytelling is a fundamental aspect of human nature. Stories bring objects to life, stimulate curiosity, and help make sense of other cultures. Traditional storytelling entails one storyteller and a passive audience. How can we share stories in the exhibition context, in ways that engage visitors? How do we use stories to create active museum experiences? How do we design stories to engage visitors at a deeper level or even put them in someone else’s shoes? How do we use the exhibition setting and visitors' movements in it as part of an interactive story? Can stories adapt to people's choices or actions?

Storytelling is both our topic and our format: all speakers together will tell a short and compelling narrative, "storifying" how they design, deliver and evaluate stories. Attendees will then share their own narratives, collectively mapping tools to build and deliver story experiences involving participation and interactions. Convenors/speakers and attendees will work together towards the “happily ever after” of storytelling in exhibitions.