Utrecht University Museum embarks on a complete makeover. Our ambition is to become the first research museum of the Netherlands. Not a science museum, that presents the results of scientific research, but a research museum, that involves the visitor in the scientific process. We are currently in the process of designing the new exhibitions, which means in our case: designing visitor behaviour first. We are happy to share this new and exceptional approach.

A team of experts both from the science centre field and the amusement park industry developed the concept of an educational experience park which uses the theme of aviation. In an attractive setting it combines the best of both worlds: attractions and interactive exhibits. It's a unique combination of learning and fun. Both the challenges and the opportunities during the development and pre-realization phases will be shared.

The Mecca Clocktower is in a unique location, in a focal point for almost 1.5 billion people. The Museum of the Universe, Solar System and Time at the top of the Mecca Clocktower has existed for several years but has only recently opened to the public. The museum is located high-up in the world’s 3rd tallest building, it is high-quality with a Lunar Research Centre to explore and be enjoyed. As a dramatic space in an iconic location, operational and exhibition strategies will provide enhancements creating a meaningful experience to appeal to the targeted 30 million annual visitors to Mecca.

The Hungarian Museum of Science, Technology and Transport is undergoing a complete transformation. Moving to a brand new location we will have over 10 000 square meters to showcase our collection. We are currently developing a new permanent exhibition that tells the history of mobility and raises questions about its future from the perspective of sustainability. Simultaneously, we are creating a whole new museum devoted to the topic of innovation. My talk will introduce these two projects.