Public programmes: get your whole organisation on board
Our public programmes are powerful drivers to reach audiences on the one hand and partners on the other hand. We want to both challenge the way visitors think and generate revenue. Achieving these aims can be seen as mutually exclusive or as potentially conflicting priorities for distinct teams within an organisation unless we embrace new levels of cooperation and change the way we approach our programming.
If we want to take developing audiences beyond marketing, provoking thought beyond learning activity and make financial sustainability a challenge for all teams we must work in new ways. Inter-departmental cooperation leads to new approaches, a more dynamic offer and a more varied programme. This session will look at three different perspectives on change and internal cooperation in public programming.
Facilitator
Development & Experience Design
Session speakers
Head of Public Engagement
Sara will share experiences in changing collaborations with industries, researchers and policy makers with a focus on how we involve them in reaching adults during the researcher night in particular and other programms. The collaborations with different stakeholders can represent an opportunity for reaching new audiences, tackling new topics and intepreting the contemporary relationship between Science and Society.
Stephen will outline how public programmes at the Natural History Museum have taken on a new direction, balancing the drivers for that change and assessing benefits for audiences. Highlighting new ventures arising through collaboration both internally and with diverse partners as well as the challenges and opportunities they have brought about.
Naturalis Biodiversity Center
Jet will use the NBC Naturalis programme ‘Adventure like Freek, a mini expedition’ as a case study. For this event the team realised a collaboration between supermarket Albert Heijn and Natrualis’ scientist Freek Vonk. Vonk is a biologist, researcher and well known Dutchman with his own TV program. We also teamed up with his sponsors such as SEIKO, Swarovski and Grasshopper. At our own organisation close collaborations between departments were needed. This included e.g. the departments of Communications and Events, Educational Development, Exhibitions and Production, Collection and Museum Management.
