When mainstream media report on art exhibitions, they tend to publish in-depth reviews by specialists commenting not only on the art on show itself, but also on curator choices like narrative, object selection or design. When it comes to science exhibitions however, coverage seems often limited to either copy-paste articles of self-promotional press releases or discussions of the science topic at hand. Why this superficial reviewing? Does it matter? Are science museums too quiet about their editorial and design choices, or are the media (and their audiences) just not interested? Shall we change our stories? Try to “educate” the media? Or give up on them and find other avenues? Join this provocative session allowing ample time for discussion.