We are in the midst of a new era in communication. How should museums react to virtual reality, for example? Are there new opportunities to captivate audiences and extend museum activities? How could a museum website be a tool to meet unusual and complex goals? How do websites help when a museum building is closed for renovation or doesn’t exist? How can we use our websites to initiate community science talks or build science and technology partnerships? This session will share practices and ideas for science centre and museum websites – without time, territory and content limitations.