Many science centres are very critical of using scenography or atmospheric room design. The main concern is that the visitor will be distracted from the interactive exhibit itself. However, other science centres feel the necessity to upgrade their rooms with scenographic installations to keep up with the growing competition for visitors. Another point of view is to view scenography and atmospheric room design as an appropriate medium to embed the single interactive exhibit in an overall thematic context and to create a more sustainable visitor experience. This session will discuss these different views.