The business of entertainment has never been so educational. With digital cinema projection equipment now very affordable and easily acquired, cinemas in museums and science centres are programming mission-related documentary films which are a beneficial new business opportunity. The business of exhibiting short documentary films enhances learning for students and general audiences, adds new revenues for the institution from public, school and corporate clients, and can extend the time a visitor spends in your institution. Leading experts from museums will share experiences of how to successfully program and operate cinemas in their museums.