In our dreams, visitors attend our exhibitions, approach the exhibits and know exactly what to do. When they leave, they are smarter than before and feel happy. Visitors probably have the same dream. But if we look at reality, visitor interaction is often hindered by unclear instructions or bad design.

In this workshop, animators will bring examples from their work where visitors turned away from exhibits in frustration or simply misused them. Samples will deal with misleading instructions and unclear graphics or physical design. Participants will be asked to work in groups to improve and refine selected exhibits.

How should text, graphics and the exhibits themselves be designed to make user interaction obvious? After the groups have presented their results, the animators’ solutions will be shown. Participants are also invited to suggest their own design challenges for discussion.