Most of our institutions have a Facebook and a Twitter account, and sometimes a blog. But these can be set up to work in different ways: one or several official accounts, a person or two hidden behind anonymous accounts; accounts that are deliberately given personality, or many members of staff involved in multiple dialogues. These choices raise many questions: How are we perceived depending on how our social media accounts are managed? Should we mix pushing content (ours, other people’s…) and pure communication (such as practical info)? Should we try and control the communication, and if so how? What are the risks, the benefits, the pitfalls, and the happy surprises? What changes are a necessity and/or a consequence to adopting a strong social media approach?

Speakers will share their experiences of involving many members of staff in social media communication, on Twitter and Facebook respectively. Two other speakers, both expert Twitter-users, will bring their analysis and vision on a tool which shakes up our old habits and certainties to open up a brand-new approach.

The speakers will each rapidly present their experience and outlook to feed the following discussion with the audience.