One of the most over-used words in corporate communications is ‘innovation’. An innovation culture is considered to be one of the most critical focus areas for organizations in the 21st Century and yet this is proving difficult to achieve. The desire to achieve innovation often outweighs the understanding of how to achieve it. There can also be a lot of hype about innovative organizations and a common belief is that you need an innovative leader. In reality, it is a corporate capability to foster and develop innovation. It is not about investing vast resources. What is required is a real understanding of how innovation works and a commitment to create an innovative environment.

The speakers in this session have awards proving they are innovative in communication and architecture. They have collaborated with many of Sweden’s largest companies and organizations, such as IKEA, Volvo, Systembolaget, SAAB, AstraZeneca, and the Swedish government. Wingårdh Arkitektkontor and Forsman & Bodenfors, representing two of Sweden’s leading companies within architecture and communication, will give their views on innovation.