The European Exhibition Evaluation Tool (EEET) pilot project set out to develop a user-friendly toolbox to assess visitor behaviour, investigate whether science centre exhibitions can be considered meaningful learning experiences and identify design elements that have the intended impact on visitors. The pilot project delved into different video-capturing techniques cushioned by a solid theoretical framework to automate analysis at the highest degree. This session will disclose the findings of the pilot project as well as present a plan for widespread implementation in Europe and possibly worldwide.