Sometimes an exhibition or a programme of activities seems to attract more of one gender than the other. What can we do about this? Initiatives taking place across Europe are shining light on this important issue for science centres and museums. They are exploring ways of attracting visitors of both genders to our exhibitions and activities, and designing materials that respond to the diversity of our potential audiences. This session offers examples of how exhibitions and programmes have been developed to address the gender issue. We will share lessons learned and address questions yet to be solved.