Today, an enormous amount of science news reaches the public via a multitude of channels – television, radio, internet, books, magazines, news agencies and research institutions. Not to mention science centres and museums. This session will explore an old question that must be constantly re-evaluated: What is the role of science centres in the scientific information landscape? On which aspects should we compete with other media? And on which aspects should we underline our unique features? Which bridges should be built between science centres and the media? Three European examples will be presented to open discussion and help answer these questions.