Natural history museums are more than simple storehouses – they share a mission of promoting appreciation, understanding and conservation of the natural world. But are we getting this across to our visitors? In this reverse session, round tables will be hosted by education and research experts from the natural history world. These speakers will help frame rich discussions exploring effective practice. Topics will include the affordability of digital media for extending engagement, the role of scientists and educators in brokering new passions for natural history, and the role of institutions in supporting and sustaining the development of interest over time and across settings. We will also discuss ways in which we are able to “see” the impact of our work.