In this session, Mariano Gago Ecsite Award winner Maya Halevy explores the topic of service design in museums and education fields with world-class professionals in the field. Service design is a new field that helps choreograph the processes, technologies and interactions driving the delivery of services, using a human-centred perspective. It helps to innovate or improve services to make them more useful, usable and desirable for stakeholders. This session will focus on ways that service design can help transform museums in their relationship with the community. Professor Birgit Mager, Professor of Service Design at the University of Applied Sciences in Cologne will share her vision, her journey and work, and Professor Daniel Charny from Kingston University London and Dee Halligan, both Founding Directors of Forth, will present their experiences applying service design approaches and methods in research and engagement projects.