The session will mix juniors and seniors from various exhibition fields. In these fields, seniors could be seen as representatives of established and efficient methods and juniors as messengers of innovative ideas which can help exhibitions evolve. This session will couple the best aspects of experience (seniors) and innovation (juniors) to rethink our ways of working. It will also allow these two kinds of professionals (especially juniors) to share their points of view on an equal footing. Several mixed groups will work together on a question or problem related to a case study.