The core age groups that visit our institutions are younger than 14 or older than 20. Visitors between 14 and 20 are notoriously hard to reach. It is imperative that we do reach them, however, because they are on the cusp of deciding what direction to take their education and career. And if we have created an attractive offer how can we then convince this age group to participate? What kind of marketing strategy and actions can we deploy? What can we learn from fellow institutions that have already tried to target teenagers?