Children’s toys are uniquely successful in attracting and holding children’s interest, stimulating their curiosity, empowering their creativity and inspiring their imagination. Surely, as professional communicators of science, technology, engineering and mathematics, we should study the effectiveness of toys very carefully… In this session involving many practical demonstrations, we shall explore four different examples of toys providing such valuable benefits: ingenious traditional toys from Thailand; toys that inspired an interactive exhibit designer; toys created by children and toys used for an educational outreach project.