In this session we briefly highlight innovative experiences in assessing the public´s behavioural change after taking part in ocean literacy and conservation projects. These assessment strategies and tools can be valuable to the community of science centres and museums at large, to approach other topics and initiatives.

Hear of novel evaluation procedures and campaigns co-designed with citizens and stakeholders. Case studies presented in this session were developed as part of the Sea Change EU project to assess the project activities' effect on citizen ocean literacy and behavourial change.