MUSEO DEI BAMBINI SOCIETÀ COOPERATIVA SOCIALE is a private non profit company, established in 1998 to manage the structure of Explora, the children’s museum of Rome. Explora opened on the 9th of May 2001, supported by the City Council office for Childhood and Family Affairs – Assessorato alle Politiche per la Città delle Bambine e dei Bambini, by The National Research Council CNR – Consiglio Nazionale Ricerche, Psychology Department. It’s the first Italian private Children’s Museum developed on a central area. It takes up 2,000 sqm for the Pavilion, 700 sqm for services, offices and shop, 2,000 sqm parking area, 2,000 sqm playground.

As a childrens museum, Explora is a cultural space where exploration and play are transformed into an experience of growth and sharing. With its 2,000 square meters of interactive installations dedicated to Science, New Technologies, Environmental Sustainability, Gender Equality, Art and Research, Explora offers a unique and innovative learning opportunity that fosters curiosity, motivation and discovery in children.

The experience, characterized by the methodological approach of learning by doing and the deductive method of Inquiry Based Learning, always offers new opportunities for play and discovery, because it takes place in a stimulating, fun and innovative environment. Explora is a place of learning, therefore also an inclusive and accessible environment: the museum visit is designed to respect children's time and choices, recognising, even in situations of repeated and apparently identical actions, an important component for their development.

Keywords: Informal Learning, learning by doing, Childrens Museum, observation, curiosity, discovery.