The theme this year is the Visitor Experience and the vital role it plays in building and retaining audiences. Leading international speakers and practitioners will present important and ground-breaking thoughts and ideas on:

• creating the very best experience for all visitors
• cutting edge visitor research from around the world
• generating income from visitors
• the dynamic and creative relationship between marketing and the visitor experience – the unified tone of voice and customer service
• brand and the visitor experience
• interpretation and learning
• the future of the visitor experience – on-line and beyond