Three case studies will explore applying research and evaluation insights into exhibit design. Analysis will cover unexpected outcomes as well as intended aims to highlight the tools and theories applied in a variety of environments. Presentations will look at how visitors sometimes surprising ideas about ancient man are enlightening the form of a new exhibition on ancient humans; how measurement is being applied in the design and development of a new exhibition in development on testing and measurement; and some unexpected results revealed by research and evaluation studies of exhibits designed to promote visitor inquiry.